About Us

Shaded Different is more than a clothing brand — it's a movement. Based in North London, we’re here to represent and uplift those who often feel misunderstood, especially individuals living with mental health challenges or on the autism spectrum.

Our name says it all: we believe everyone comes in different “shades” — of thought, emotion, and experience. At Shaded Different, we see those differences not as flaws but as strengths. Our clothing is designed to reflect that truth, helping people wear their story with pride.

This brand was born out of a passion for making people feel seen. Whether it's through bold, expressive designs or quiet statements of strength, every piece we create carries a deeper message — one of awareness, acceptance, and empowerment.

We’re committed to:

• Breaking the stigma around mental health
• Supporting and celebrating neurodiversity
• Creating fashion that speaks to real experiences

Shaded Different is about standing out, staying true, and embracing what makes you, you. We’re proud to support and collaborate with mental health and autism organizations, and we’re building a community that believes being different is something to be proud of.

You don’t have to blend in — you were made to stand out.